These creates both strengths and weaknesses, opportunities and threats for Yamaha. Based on the analysis, Yamaha can figure out suitable marketing strategy concentrating on special design like sporty and colorful and the system of 3S outlets Stop worry of customers. All are aimed at reaching the final goal: Growing with the countrys propensity. YAMAHA MOTOR VIETNAM CO. , LTD is a joint-venture of Yamaha Motor Co. , Ltd. (46%), Vietnam Forest Corporation (8%), Co Do Mechanical Factory (22%) and Hong Leong Industries Berhad (24%). (Yamaha Motor Japan).
Yamaha, which was established on April 1 1998, is located in Trung Gia Commune, Soc Son Dist. , Hanoi. The company specializes in manufacturing and marketing motorbikes. Up to now, the company has provided the Vietnamese market with many types of motorbikes to meet with the need of customers of all ages and genders. Some of the most famous brand names of Yamaha Vietnam are JUPITER, MIO, NOUVO etc. In the competitive market if tow-wheeler in Vietnam, Yamaha Vietnam is achieving significant success and is becoming one of the largest motorcycle manufacturers in Vietnam (including Honda, Sym, Suzuki etc.).
To have such accomplishment, one of the companys major success factors is the focus on the importance of customer satisfaction, which is in line with the companys motto: Touching your heart. Also, the company has contributed greatly to the society of Vietnam by participating in many social activities such as: grant scholarship for poor student, building schools, teaching safe driving, etc. Gradually, not only the company touch the heart of the customers by their stylish, high-quality motorbikes but also by Yamahas many meaningful contributions to Vietnamese community.