The fastest growing category is suggested to be Gum, which will grow at a CAGR growth rate of over 2.62% between 2012 and 2017. Health has become a growing consideration with the large majority of gums now sugar-free (87%), and reporting to offer health benefits such as teeth whitening and plaque prevention. Notable product developments currently being used by manufacturers in the confectionery industry are figure-shaped confectionery and price-marked packs. The former adds animation to consumers confectionery experience, while the latter is a response to consumers growing preference for price marked products. Although the confectionery industry is doing well overall, there are certain points of concern.
Premium brands are struggling to cope with the economic crisis, with Thorntons suffering particularly badly. In addition, although the price of cocoa has declined, sugar is more expensive than ever before. Rising input costs must be absorbed somewhere; thus far, manufacturers have increased retail prices and reduced products weight. However, if the trend continues year on year, this may end up costing manufacturers their consumer loyalty. For more information on the UK confectionery market, see the latest research: Confectionery Market Research