The IPhone 4s is currently in the maturity stage and there are many competitors that the IPhone has to deal with right now. Just to name a few Samsung Galaxy S II HD, Galaxy Note, HTC Sensation 4G, and Motorola Droid. In the current stage Apple has to deal with all the competitors that Ive listed and the market share is going down along with profits. The reason why I say that is because when it comes to technology people want to buy the latest thing and if Apple isnt changing there phone or software for the phone then they are going to lose customers due to new technology and software on the other phones. When the IPhone first came out it was always in the growth stage because it didnt have any competitors and the sales were always going up because everyone wanted one. But that didnt last because competitors came out with touch screen phone that were cheaper then the IPhone.
And as of right now the first IPhone is the decline stage because they no longer make them and no software updates are available as well. For the IPhone 4S to stay in the maturity it must come out with a software update. Apple is currently working on IOS 6 which is coming this fall and its going to have features that will make it easier for people who have disabilities to use the devices. Another app that got updated was Maps, which will now give you turn-by-turn spoken directions, interactive 3D view, and a new flyover feature will allow you to see major metro areas from an airplane. It will also have another new app called Passbook that will store your boarding passes, movie tickets, retail coupons, loyalty cards in your phone. Also new calling feature that will let you reply with a text message or set a callback reminder when you decline a call. And there are many other features that are going to be new or improved in IOS 6, which will set up the IPhone 4S to continue to be on the maturity stage. Another thing they could do in order to stay in the maturity stage is reduce the price of the IPhone 4S which will increase sales and profit.