Although, there are many environmentalists, and companies tried to solve, or at least help the situation (like Coca-Cola and WWF), the problem is not getting any better. As sea ice is being reduced in the area, the polar bears basis for survival is being threatened, said John Laird, WWFs Nunavut regional conservation director. The sea ice is melting earlier in the spring which is sending the polar bears to land earlier without them having developed as much fat reserves for the ice free season.
By the end of the summer they are skinny bears, which in the worst case can affect their ability to reproduce. Also, The U. S. Fish and Wildlife Service says that, . . . extensive scientific studies have indicated that the increased observation of bears on land is a result of changing distribution patterns and a result of changes in the accessibility of sea ice habitat. It is crazy to think that all of these things are all being affected because we are not taking care of our planet; even though its happening thousands of miles away.
Because we put trash on the ground, pollute the air etc. animals are being affected, especially the polar bears. Since bears use the sea ice to hunt for their main prey, seals, without the sea ice, their range are drastically reduced. On top of it all, the oil and gas development along the edges of the land mass and you have more problems. It has been said that two thirds of polar bears will disappear by 2050.