One criticism of using Net Promoter Scores is that it is a measure of little value because it misses the predictors of future sales and growth. It is a substitute measure for satisfaction and quality. Highly interesting products will generate passionate customers, while other products are not interesting, nor are they discussed. This shows that the net promoter score does not report actual product buzz. Another NPS criticism is that the values are not numerically unique in meaning. For example, a company could have 60 percent promoters and 40 percent detractors, so the NPS would be 20. Another company could have 20 percent promoters and 0 percent detractors, with a NPS of 20. They both have an NPS of 20 but the companies are very different when comparing the percentage of Promoters and Detractors. This information concludes my Net Promoter Score paper assignment.