The four mental processes are repetition, dual coding, meaningful encoding, and chunking. Repetition- is held in short term memory by repeating or rehearsal. For example, learning a speech for a presentation for class, however, it is the weakest form of learning. Dual coding- it has two sensory traces that are different, for instance, the jingles from commercials, or the sight of a piece of a product on sale. Meaningful encoding- is information from long term memory that works closely with workbench memory that can be recalled for later use, for instance giving the tag number of a car that fled the scene of an accident. Chunking- is grouping stimuli so that multiple stimuli can be one memory unit. However, humor is used to help the process of chunking; it also is an important metal activity because better chunking leads to a better recall. Thus, learning the date and time of events that happened in the past like September 11.
The long-term memory is a place where things are deposited and the capacity and duration are unlimited. So, the information is stored and the stimuli are transformed into a verbal expression. Next, is the mental path becomes effective which is the memory race, it is then passed to the spreading activation where the concepts are transferred to another. The last phase is tagging, it is where information is retrieved by the small pieces of coding.
Homeostasis is the first of the two classifications it balances the bodys natural reaction to keep a normal bloodstream. For example, if your body shivers from the cold its a reaction to alert the body to put a coat on the body. The second scheme is self- improvement motivation it is the ability to change the current state to a better or ideal level than previous state. To illustrate, this is ones determination to exercise and the gratification is the weight loss.
Consumers emotions are measured by autonomic measures and self-report measures, autonomic is recorded or documented based on brain activity or the bodys reaction, for example using a lie detector test. Self-report measures affect that allows consumers to recall their experience or feeling at a given time, to illustrate, this is the use of a questionnaire form.