2. Compare Zagats and Yelps e-commerce business models. How have those models affected each companys Web strategy? In the end Zagat failed, Yelp surpassed them in the free market for information. To go on Yelps site there is much more detailed information then Zagats. Zagat has limited locations such as the bigger cities, while Yelp targets any city now matter what the size. This has helped Yelp in becoming the larger food critic site. Also, Mainly Zagat one interest is Restuarants where Yelp has expanded and maintains only 25% of its market is restaurants, smart move. However, Yelp is more geared for selling advertising to businesses that is their business model. While Zagats business model is more consumers and corporations. 3. Why was Zagats content well suited for the Web and for the mobile digital platform? Because the Zagat name was popular and well known for Restaurant review and traveling alike.
4. Do you think Zagats decision to use a pay wall for its Web site was a mistake? Why or why not? Definitely yes, they should of always kept it free then they would have kept the visitors on their site instead of loosing them to Yelp. Which by the way was always free.
5. Why has Zagats focused on adding social features to their Android app? Pictures, to spot the restaurant this business model Zagat thinks they will gain back the edge on being the number one again.