The companys vision is to be the number one donut retail company in the Philippines and expand into nearby countries like China and Taiwan. The companys principle is to provide high quality products at affordable prices. The company aims to provide this service to the Filipino people and eventually to other countries as well. In order to achieve this vision, the company continues to increase its production volume and invest in product development to provide quality and affordable donuts to Filipino families. The company ensures this attainment of this vision by: ¢ Continually seeking strategic locations to open outlets through franchising. ¢ Drive sales growth through a focused operations strategy. ¢ Prioritize innovation in product development and sourcing of alternative sources of raw materials.
The companys mission reflects the ultimate reason for our existence. One of them is to provide a superb business opportunity to Filipino entrepreneurs. Another is to provide high quality affordable donuts to the Filipino market. And lastly, the company is dedicated to consistent improvements.
Our company is committed to:
¢ Social Responsibility