In an informal environment, men greet each other with a handshake, a strong hug and sometimes a check-kiss. Women always greet each other with a peck-cheek and a warm hug. When people are introduced to each other for the first time, young men and women always greet each other with a peck on each cheek and an embrace. When meeting a group of people, it is very important to make a physical contact with everybody and give a greeting to every single person in the group. Undoubtedly, this free and friendly style of interpersonal communication has a tremendous influence on Brazilian business culture.
Before starting certain business activities, it is absolutely essential to establish friendly relationships with your Brazilian partners. In such circumstances, a simple handshake as a greeting is considered to be too formal and conservative. Men can greet each other with a handshake followed by a friendly embrace or back-clapping, and women can give each other a cheek-kiss. It is also considered to be polite to accompany greetings with special expressions. The most popular terms when greeting Brazilian people can be: Como Vai? (How are you? ) or Tudo Bem? (Is everything all right? ).
Good friends can use the word Oi (Hi) for greeting each other. When a person is leaving, it is also necessary to give everyone a handshake, a hug or a back-clap accompanied with such expressions as Tchau (Good-bye) or Ate logo (See you).
Flitter, E. (2007, December 12). Touchy Subject: Doing Business Where Hugs Replace Handshakes. The Wall Street Journal. Retrieved February 17, 2008, from