In addition when looking up this information, we found Fundraising Guidelines that GOSH supplied for people running fundraising events. We read the guidelines and found them extremely helpful for running our first event. These guidelines can be found in Appendix -. Other events that were being contemplated are listed below: Formal Winter Ball Halloween Fair Car Boot Sale A Cake Fair However, these ideas were not taken further as it was believe they would not be as successful as holding a Christmas Fair.
This is because; a Formal Winter Ball subjects to only couples, and would find people being uncomfortable if they had no date, this means our amount of attendees would be smaller which would not bring as much profit. Our Christmas fair is open to all of the public, an event that you can go to with family, friends or partners. There is no limit to amount of people helping our chances of greater profit. After discussing a Halloween event, we concluded it would not be as successful because not everybody celebrates Halloween in great detail, and usually only celebrate with kids, also narrowing our attendees.
Furthermore, we agreed that we would not be able to organise ourselves in enough time, whereas we had more time to prepare to hold the Christmas Fair because of seasonal timings. Also a, Cake Fair is too limited, and finding stallholders who would want to attend would be limited as there would be too much competition for them narrowing the chances of selling cakes. Finally we decided against a Car Boot Sale as not many of us were enthused by the idea, and felt a Christmas Fair would get people in a good mood before the celebrations begin.
A copy of our research for these events and our Christmas Fair research can be found in Appendix 4. We chose the Christmas Fair to be our event as it can appeal to a large amount of people and therefore has a wider target demographic. By creating an event that appeals to a wide range of people will reduce the risk of not making a profit. This will help the success of an event, rather than a failed attempt. With more customers open to the event, means there is more potential for the event to be profitable. Also due to the Christmas season being celebrated by many, more people will be willing and interested to participate.
The day will be full of excitement and entertainment for all members of the community to attend and enjoy them. It also seems relevant, as Christmas is an extremely popular annual holiday which dominates the end of November all the way through to December 25th. Being able to work in a team is essential in planning any event and also quite important to many businesses and therefore seems a skill that should be taken professionally. As the Christmas Fair was open to the public, it is even more important that the team work well together.
Therefore it was the best event to stage in order to improve our skills. The event is also to raise money for Great Ormond Street Hospital, which suggests that more people are likely to attend and support our school to raise money for a great charity. The objectives that we created used SMART, in order to help the day become a success. SPECIFIC MEASURABLE ACHIEVABLE RELEVANT TIMES These are our objectives: 1. Have over 100 attendees and supply great customer service. The objective is to have over 100 attendees; this will allow us to see how well our advertising techniques were used.
In addition it is imperative to have good customer service throughout the function. Without customer satisfaction, people are less likely to buy products or help to achieve our aim of producing an enjoyable festive event. Without customer satisfaction could also relate to a negative impression of our school, and making stallholders look bad too as they are associated with our event. This objective is more than achievable and sensible when creating an enjoyable day for families. The amount of profit and products being sold could also measure the rate of customer satisfaction.
This is because, if people are not happy with the service they are getting less raffle tickets are likely to be sold, as well a the amount of people in the event. 2. Diverse Target Market The objective is to have leaflets given to different schools, and areas of Royston by 2nd November. By appealing to a wide target market means that the day has more chance of being successful and making a maximum profit. If the day only appealed to a limited audience, less profit is likely to be made. The wide target market also helps to achieve the aim of making a profit.
This is very achievable and sensible in order to create a profitable day, as the amount of people that will enjoy the day is not limited. By creating a day for all ages means it is appealing to the maximum amount of people possible and therefore not leaving anyone out voluntarily. It is achievable by aiming stall, activities and prizes to a wide range of ages, and personalities. 3. A diverse amount of stalls Another objective of ours is to have 15 stalls by 15th September. By offering diverse stalls means it more likely that people will buy more products.
It also helps produce a day for families by targeting all ages within the stalls taking part. Offering a wide variety of stalls also means that more money is likely to be made and therefore increases the chance of making a profit overall. If there were not a wide variety of stalls, less products will be sold as there will be a limited target audience. This could be measured through the range of ages, as well and products and prizes on the day. 2. Research Primary Primary research is the technique of collecting data yourself.
It is the process of collecting completely new and original information. These techniques include questionnaires, interviews, and surveys. The form of primary research used to collect information concerning the Christmas Fair was a questionnaire. This included relevant questions aimed at all ages in order to make the day as successful as possible and make it as easy as possible to reach the aim of the event. A questionnaire is not a very time consuming method of primary research and also means a lot of different information is found from a variety of different people.
A questionnaire allows people to create questions that fit the audience, in this case, families and allows you to ask relevant specific questions to fit the purpose. A questionnaire also means fairly reliable answers are received. We asked a large variety of people that live in our surrounding area. A large variety of people including young children, teenagers, adults and elderly people were asked in order to get a wide variety of results and to ensure that our aim can be reach with this type of event.
This is because, if the event is aimed at families, it is important to create an event that will appeal to all ages. Also, a total of 100 people were questioned, as it is easier to summarise and accurately measure. This means better results will be found. A copy of the questionnaire and the results can be found in Appendix 1 & 2. The results of the questionnaire show that we will benefit from including aspects such as having a raffle; refreshments and childrens stall such as painting as some of the activities and choices, in order to please the customers and meet the customer service objective created.
The Santas Grotto and a chance to have a photo with Santa are also beneficial and would help raise more money for Great Ormond Street Hospital as well as meeting the requirement of younger children and parents. The majority of the responses was positive and therefore shows that a Christmas Fair would be extremely beneficial to stage. This means there is no reason to dispute over any other events as them Christmas Fair has a high chance of being successful due to all of the positive feedback.
We also went to a surrounding areas annual Fate on the 19th June and asked stallholders if they would be interested in our Christmas Fair at the end of the year. We created a slip on Word Processor that they could fill out with their name, business name, number, e-mail address and nature of stall so that we would contact them in the near future. It also gave us an advantage to see what activities and layout that they had to use for our Christmas Fair. A copy of our information collected from Therfield Fate can be found in Appendix 4. Secondary.
Secondary research is information conducted and found by someone else used as part of your market research. This could be any information you see useful or need to find out information of your own, for example a school website with information of their Christmas craft fairs. There are a number of benefits and drawback to using secondary research. It is a very cheap method of collecting data as no effort or money has to be spent on creating, conducting or analysing of the results and source. As secondary research we looked at a variety of websites to find information about surrounding schools craft fairs such as dates and times.