Bakhtins concept of dialogue has the prospective to build up and improve the allegorical tradition. Contemporary allegorical theory compares Bakhtinian discourse with Aristotelian rhetoric, interpreted as persuasion but differs on whether dialogue and rhetoric are distinct forms of discourse; whether dialogue, interpreted as conversation, places the larger context within which rhetoric happens; or whether dialogue is a separation of rhetoric, all discourse being suasive, interested, thus rhetorical.
Contemporary composition theory, in contrast, understands Bakhtinian dialogue as being a communicative interaction between speaker and listener (rather than a persuasion directed by the speaker to the listener) and thus as a fundamental challenge to traditional rhetoric. Composition theorists find in Bakhtinian dialogue a multiplicity and diversity of voices, a hierarchical inversion of traditional student/teacher roles, and a liaison of teamwork among contributors in dialogic discourse. (Zappen (2000)) This section from Zappens essay helps to illustrate the general view that Bakhtin had on dialogism.
Bakhtins dialogic idea of language was developed and refined over the course of a long and prolific life that straddled a number of turbulent periods in Russian history. Based in part on several strands of Western philosophy ranging from Socrates to phenomenology, dialogism overturns older paradigms that viewed communication as being so much mail relayed by a sender to a particular receiver; instead, dialogism sees communication and meaning residing on the boundaries of consciousness between two people, who use words that are both socially originated and infused with past and future voices.
According to Bakhtin () in his own book The Dialogic Imagination, a living utterance, after it has taken meaning and shape at a particular historical moment in a socially specific environment, can not fail to brush up against thousands of living dialogic threads, woven by socio-ideological consciousness around the given object of an utterance and cannot fail to become an active participant in social dialogue.  This again projects the concept that language is never unitary.
It is only ever unitary when it is taken from its traditional concrete and ideological conceptualization and placed in isolation, away from it the uninterrupted process of historical becoming that is a characteristic of all living language.  Mikhail Bakhtin has been Ronald Carters biggest inspiration within his own reading of literary and cultural theory, particularly his dialogistic of language, the way that language co constructs meaning. The main idea behind this is that whenever you speak you are imagining a listener.
Texts originate in certain circumstances of use and certain contexts, which are somehow built into to the text. One should not simply analyze the text, one should also include the examination of the environment in which it produced and received. There is very often a connection between the way people will talk in everyday situations and the way that creative writers exploit the same patterns but in different contexts. It is important to understand that texts can have socio-cultural meanings and outcomes.
Perhaps in future the cognitive side of language creativity should be focused on more vigorously with specific references to the socio-cultural along the side. In his book Language and Creativity, he mentions that the very idea of a dialogue includes a dual voice. Bakhtin stresses the importance of addressee, even if it is a silent non-verbal one. A listener can also have a creative role to play in a dialogue. Bakhtin points out that we can imitate the voice of others that this is almost always done for the reasons of assessment or opinion.
Bakhtin uses his view of the dialogic character of language to emphasize how in all language use other voices continue to appear which creatively challenge or confront existing norms. Creative, dialogic play with language is not only unidirectional. It is a collaborative process and may have a variety of social purposes.  There is also a cognitive model, which Ronald Carter identifies with, which is the belief in a universal human mental propensities for creativity in language and its cognitive effects.
This was initially from experimental research in psychology. Other researchers such as Lynne Cameron and her Reading on metaphors and Guy Cook who argued about the schema-refreshing and evolutionary benefits of language play are brought up through out this course. Deborah Tannen (1989) was also influenced by Mikhail Bakhtin, particularly in her book Talking Voices where she looks at language in relation to its socio-cultural background and seeing it as exhibiting links between written and spoken as well as between literary and non-literary.
She was amongst the first researchers to point out, through her own data that word play is around in everyday conversations which has traditionally been found in poetry. She basically took Bakthins ideas and put them into practice. She saw that there are continuities and connections between everyday talk and the language which writers use.  It is the polyphonic nature of utterances which was crucial to Bakhtin, according to Deborah Tannen.
Every word is dialogic as well as the hearing and understanding are dialogic acts as they need to be actively interpreted and not received passively.  She used Bakhtins idea because of the fact that the significance of reported speech itself can be changed by the reporting context in relation to her research on the interrelation between Voloshinovs ideas and Bakhtins in reported speech. She puts it in her own words that the term reported speech is misleading in suggesting that one can speak anothers words and have them stay first and foremost the others words.
She contains to say Much of what appears in discourse as dialogue, or reported speech, was never uttered by anyone else in any form. If dialogue is used to represent utterances that were spoken by someone else, when an utterance is repeated by a current speaker, it exists as an element of the reporting context, although its meaning resonates with association with its reported context, in keeping with Bakhtins sense of polyphony.  (EXPAND IN TWO SENTENCES) Another researcher, Ben Rampton (), also applied Mikhail Bakhtins ideas in his research on language crossing.
Language crossing is the application of a language which is not considered to belong to a speaker and involves a sort of movement across ethnic boundaries and is closely woven into everyday talk.  At first glance, language crossing itself can be looked upon as being creative, in that participants are playing with a minimum of two different languages. In his Reading entitled Language crossing, he contrasts his work with Bakhtins notion of double-voicing. PAGE Double-voicing is about how words are affected by plurality of competing languages, discourses and voices.
Speakers will use someone elses discourse for their own purposes. PAGE There is a counter idea to the Bakhtinian one, in that there is the concept that creativity refers to making something which is new, which did not exist before the creative act or making something which is original, which is unlike things that have been made before. All meaning making involves joining together existing cultural resources for a specific function in a specific location. The resources have come from past experiences. They are sometimes culturally typical and unique, without human effort it would not exist.
In this sense then all communication is creative in that what is perceived to be something new and original, whether it is written or spoken.  The marking out of the starting point of artistic and literary uses of English are to be found in everyday uses of the language which have been drawn on work from a variety of different approaches to be able to examine linguistic, interactional and sociohistorical analyses of creativity in talk and literacy. This helps to suggest a diversity of dissimilar ways to help identify with the nature and meaning of this artistry and creativity in the everyday sense.
A lot of this research has been based on the Bakhtinian approach. READ TMA INSTRUCTIONS AGAIN Throughout the course there have been a number of researches who have based their research on the Bakhtinian idea. This demonstrates how strong Bakhtins influence in the research on language creativity is. Bakhtins notion of dialogue has prospective to develop and enhance the rhetorical tradition.  The current rhetorical theory often relates the Bakhtinian dialogue to the Aristotelian rhetoric, interpreted as persuasion.
Bakhtins ideas have to a certain extent been influenced by the juxtaposition of the old formalist approaches and the Marxist ideas. His theory on everyday creativity always being dialogical is justifiable in that it can be applied to situations in everyday language. This was demonstrated in this essay through the different researchers and how they applied his ideas to their own work. He is/was an influential linguist in his field of study. (1980 words)
Bibliography Carter, R. Theoretical Perspectives[CD-ROM] (Band 25, The art of English 1), Milton Keynes, The Open University Carter, R.(2006), Language and creativity the art of common talk, Chippenham, Routledge Maybin, J. and Swann, J. (2006) The art of English: everyday creativity, London, The Open University (referred to as CB1) http://www. rpi. edu/~zappenj/Bibliographies/bakhtin. htm, James P. Zappen,from Twentieth-Century Rhetoric and Rhetoricians: Critical Studies and Sources. Ed. Michael G.
Moran and Michelle Ballif. Westport: Greenwood Press, 2000. 7-20, accessed on May 2nd, 2007 ” CB1, p. 419 CB1CH9, p. 421-422 http://www. rpi. edu/~zappenj/Bibliographies/bakhtin. htm, Zappen (2000), accessed on 2nd May 2007CB1CH9, Reading A, Heteroglossia, p. CB1CH9, Reading A, p. 438-439  CD-ROM1  Carter, R. (2006), Language and creativity the art of common talk, Chippenham, Routledge, p. 67  CB1CH9. p. 416 
CD-ROM1, Ronald Carter, Theoretical Perspectives CB1CH9, Reading B, p. 441 CB1CH9, Reading B, p. 442-443 CB1, p. 131 CB1, p. 315 http://www. rpi. edu/~zappenj/Bibliographies/bakhtin. htm, accessed on May 8th, 2007  Aristotle (384-322 BC) says that rhetoric is the counterpart [literally, the antistrophe] of dialectic. http://en. wikipedia. org/wiki/Rhetoric, accessed on May 8th, 2007.