Prepare a report for management that addresses the following issues: 1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors activities at its Web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
3. Should Dirt Bikes join an organization such as TRUSTe to certify it has adopted approved privacy practices? Why or why not?
4. Should Dirt Bikes design its site so that it conforms to P3P standards? Why or why not?
5. Should Dirt Bikes adopt an opt-in or opt-out model of informed consent? 6. Include in your report a short (two to three pages) privacy statement for the Dirt Bikes ebsite. You can use the eight categories of the TRUSTe Model Privacy Statement as a guideline if you wish.
7. (Optional) Use electronic presentation software to summarize your recommendations for management.