There is a new cinema emerging in the Caribbean known as the Third Cinema. It is considered as the visual representation of the Afro-Caribbean in the post colonial context. In this visual medium Blacks are represented as the new postcolonial subjects. In the context of cultural identity hall questions regarding the identity of this emerging new subjects. From where does he speak? Very often identity is represented as a finished product. Hall argues that instead of considering cultural identity as a finished product we should think of it a production which is never complete and is always in process.
He discusses two ways of reflecting on cultural identity. Firstly, identity understood as a collective, shared history among individuals affiliated by race or ethnicity that is considered to be fixed or stable. According to this understanding our cultural identity reflects the common historical experiences and shared cultural codes which provide us as one people. This is known as the oneness of cultural identity, beneath the shifting divisions and changes of our actual history. From the perspective of the Caribbeans this would be the Caribbeanness of the black experience. This is the identity the Black diaspora must discover. This understanding did play a crucial role in the Negritude movements. It was a creative mode of representing the true identity of the marginalised people. Indeed this act of rediscovery has played crucial role in the emergence of many of the important social movements of our time like feminist, ani-colonial and anti-racist.
Stuart Hall also explores a second form of cultural identity that exist among the Caribbean, this is an identity understood as unstable, metamorphic, and even contradictory which signifies an identity marked by multiple points of similarities as well as differences. This cultural identity refers to what they really are, or rather what they have become. Without understanding this new identity one cannot speak of Caribbean identity as one identity or on experience. There are ruptures and discontinuities that constitute the Caribbeans uniqueness. Based on this second understanding of identity as an unstable Hall discusses Caribbean cultural identity as one of heterogeneous composites. It is this second notion of identity that offers a proper understanding of the traumatic character of the colonial experience of the Caribbean people.
To explain the process of identity formation, Hall uses Derridas theory differance as support, and Hall sees the temporary positioning of identity as strategic and arbitrary. He then uses the three presencesAfrican, European, and Americanin the Caribbean to illustrate the idea of traces in our identity. A Caribbean experiences three kinds of cultural identities. Firstly, the cultural identity of the Africans which is considered as site of the repressed, secondly, the cultural identity of the Europeans which is the site of the colonialist, and thirdly, the cultural identity of the Americans which is a new world- a site of cultural confrontation. Thus the presence of these three cultural identities offers the possibility of creolization and points of new becoming. Finally, he defines the Caribbean identity as diaspora identity.