Muslims who are not familiar with Burger King would hesitate to try out their burgers as they are not sure whether it is halal or not. Burger King also could not produce more sales than McDonalds because of lack marketing strategy which would place them in a disadvantage spot in areas dominated by McDonalds.
Opportunity: Burger King could improve their sales by producing more advertisements on their products. They could also open new branches in major city all around the worlds and some rural areas. Some of the state in Malaysia doesnt have Burger King in their city so, Burger King could try and open new outlet which will greatly improved their sales.
Threat: Burger King faces threat from other major burger fast food restaurant such as McDonalds and Wendys. McDonalds produced the highest percentage sales among the three which is a threat for Burger King. The cost to produce the burger during inflation and lack of sales puts Burger King in a tough spot and other burger fast food restaurant could take advantage to advertise new product and hence raising their sales.