How about bringing them together and thats what happened in 2008 when the Indian Premier League (IPL) was inaugurated. Cricket, in its traditional form, usually being a day-long or a five-day game, because of the the duration of the game, was always seen by the Europeans and Americans as something boring that only cricket-crazy Indians could watch. How about making it shorter, spicing it up with some Bollywood masala adding a huge entertainment and star factor to it and this in short is the definition of IPL.
This format of the game has many similarities with both the traditional game of cricket as well as Bollywood. First, the duration this format of the game, more popularly dubbed T20 (for Twenty-20 as it has 20 overs (1 over = 6 balls) a side), runs for around 3 hours the same duration of a typical Bollywood movie. And the heroes are both on and off the field. The on-field heroes are the cricket stars from around the world who entertain the audience with their cricket skills.
While the teams with fancy names like Delhi-Dare-Devils, Chennai-Super-Kings, etc. , have a mix of Indian and international players are mostly owned by Bollywood stars or big Indian business houses. The off-the-field heroes are thus the Bollywood stars and other page-3 regulars (the socialites) who add to the star quotient. The only thing that is left from a typical Bollywood movie are the item numbers. These are substituted for by the grooving cheer-leaders with skimpy outfits employed by each team.
Not to mention the IPL Nights-after party that brings in more glitz and glamour. In short, this combination of two big business machines Bollywood and cricket resulted in a bigger business the IPL. So, where is technology in all these, given that my writings are connected to technology most of the time. Here we go in 2010, IPL became the first ever sports event to be telecast live on YouTube and I thoroughly enjoyed it.
In a way this is indicative of the future of television given that cricket events are closely associated with commercials and TRPs. We already see the convergence of mobile, desktop and more recently television devices. I am confident that not so far from now, we would be watching all sporting events and movies through the internet. The other technology marvels include the use of Spider-cameras (which was actually borrowed from other sporting events like soccer) and the high-definition reviews. And yes, there are iPhone apps too!